Grey Goose Style du Jour brought together three leading fashion magazines, a celebrity chef and a world-renowned mixologist for an event like no other
Grey Goose Style du Jour is a unique and powerful fashion event, conceptualised and curated by The Communication Council (TCC), that brought together three leading fashion magazines, a celebrity chef and a top mixologist.
For the very first time in India, 15 break-through styles were brought to life by three leading fashion and lifestyle magazines – ELLE, Harper’s Bazaar and L’Officiel. Each magazine presented their fashion forecasts by curating five looks each. All the partners impressed their own unique qualities onto Grey Goose Style du Jour, curating the most fashionable ensembles, cuisine and tipple that culminated in an evening of sparkling glamour at Tote on the Turf on 18th December 2012.
Through TCC’s supporting strategic media, social & digital campaign, the event reached over a million people, generating close to $5 milion worth of PR value.
Agency: The Communication Council