Aliganza activate Swarovski Influencer Campaign

In line with the brand’s targeting of younger audiences, Aliganza worked alongside Swarovski to target millennial consumers across social media.

To target this key market group, Aliganza revamped the Swarovski Instagram Image by partnering with key influencers with a fresh and cool image on the platform to create a completely new context for the Swarovski brand positioning, that the jewellery can be worn at any time, by anyone – at school, to a party, for coffee with a friend.

The activation is still on-going and at present has reached a total audience of over 30,000.