Bastion Effect host Garnier Nature’s Playground

Bastion Effect worked with Garnier to ensure its ‘Nature’s Playground’ pop up became the most desirable and talked about activation at the Australian Open, developing a multi-layered communications strategy spanning media relations, ambassador and influencer engagement.

Social and editorial coverage amplified Garnier’s return to the Australian Open, making the activation one of the most in-demand at the Open, driving strong footfall and exposing millions of people to the brand. The campaign achieved 144 media and social hits, with a total reach of 7.7 million people.