To highlight Next’s extensive range of nightwear, Bastion Effect invited five high tier influencers to experience a luxurious overnight stay in a stunning mansion in Double Bay.
The Next Pajama Party was attended by a diverse range of influencers, including a plus size model, fashion influencers and mothers alike who on arrival were welcomed with delicious cocktails, before having their choice of this season’s Next pajamas.
After exploring the incredible house, guests sat down for a delicious two course catered dinner before settling in for a movie night with a candy buffet. The following day, influencers took part in a content shoot around the house, choosing four key looks from the newest Next collection.
All guests shared coverage from the event across their multiple social channels, generating a total organic reach of 15.8 million.