To celebrate the launch of the Beyond Yoga x Linus Bikes collection, Bollare hosted an intimate bike ride for 10 influencers through Venice, Los Angeles.
Beginning in the Linus Bike Store on Lincoln Boulevard, guests were fitted for their specialist bikes prior to the ride and had the opportunity to create custom bike bells alongside an onsite artist.
The ensuing bike ride took guests around Venice via iconic landmarks including the famous Venice sign, the boardwalk, Abbot Kinney and the Venice skate park. Post-ride guests were refueled with light & healthy bites and fresh fruit juices.
With plenty of opportunities to create content, the event garnered a total reach of 2.5million.