Bollare host creative retail experience for VANS Men’s

Organised by Bollare, Thursday 8th November saw a unique event come together as Vans Men’s Essentials Market opened for business, with over 45 editors and influencers in attendance.

Before entering the built-out market experience, guests were able to spot the event from afar, as the floor to ceiling windows were covered in the artwork of John Zabawa, the artist behind the custom works of the market event.

Guests were greeted at the door with a branded tote bag, with a newspaper within, a creative spin to provide information on the Versa Hoodie and Chino pant, two Vans men’s apparel staples. A resounding success, the unique artwork of Zabawa and goody bags generated over 489,000 impressions across social media.