To mark the grand opening of ASTR The Label’s pop-up shop in Los Angeles, Bollare created a launch event to be held in an Instagram-worthy garden party. Partnering with ‘Bachelor’ series star and influencer, Cassie Randolph, the event took place at the Grove’s iconic Glass Box courtyard.
Influencers and shoppers from across Southern California attended, arriving to music from DJ Lindsay Luv in a chic picnic-inspired lounge, designed especially for them to mingle while enjoying WINC wine and signature cocktails courtesy of Viva 32 Tequila. While waiting for a chance to meet ASTR The Label’s ambassador Cassie, guests made their own floral bouquets at the custom floral cart activation led by florists Flour LA.
The pop-up launch generated brilliant traction, resulting in over 21k impressions in press and more than 14.4m social impressions.