In keeping with the whiskey’s inspirational rebellious spirit, Burrell Marketing & Publicity launched a campaign to celebrate female leadership for new whiskey Grace o Malley. Over the next year, they are proudly supporting professional Irish solo sailor and descendent of the Irish ‘pirate queen’ Grace O Malley, Joan Mulloy.
Alongside branding her boat, the brand will be holding nationwide appearances and talks with Joan as she embarks on her sailing and racing endeavours throughout the year. In addition, they will be holding a special media event in Kinsale to showcase the whiskey with lucky guests enjoying a stopover during the international race.
Topping off the campaign, a PR stunt will launch Joan’s branded boat along The London Thames to re-enact founder Grace O Malley’s meeting with Queen Elizabeth I.