Parisian chapelier Anthony Peto has appointed Burrell Marketing & Publicity to handle the launch of its first overseas store, as well as the brand’s ongoing media relations.
Anthony Peto, one of Paris’s leading hat makers, has brought an air of unique style and sophisticated elegance to Dublin through their new store on South Anne Street. With his range of hand crafted, lively and highly individualised hats, his passion is to infuse a sense of flair and fashion into the wearing of everyday hats.
Since the 1950’s, hat wearing has seen a precipitous decline – they are due resurgence and Anthony is ambitious to be part of this Renaissance. He believes that hat wearing is an expression of attitude, and his hats exude just that. “A good hat is instant charisma” – Anthony Peto.
Since launching his label in 1992, the brand is now synonymous with handmade, wearable and contemporary designs for both men and women. All the hats are hand-made in the company’s workshop in the centre of Paris. It remains the only workshop in the French capital with all the skills needed to make trilbies, caps, top hats and bowlers. By constantly evolving his shapes, colours and fabrics, he has created hats with a classical construction complemented by distinctly modern flares and fabrics.
As a result of his unique and witty style, Sienna Miller, Antoine de Caunes, Philippe Starck, Romain Duris, Jacques Audiard, Michael Jordan, Sadie Frost, Take That and Diane Kruger are but a few of the celebrities sporting his designs. His enticing creations have also attracted collaborations with Givenchy, Zegna and New York’s John Varvatos.
Agency: Burrell Marketing & Publicity