Dijksman Communicatie takes Havaianas to the beach
Nov · 15 · 2019

Dijksman Communicatie takes Havaianas to the beach

The Dijksman Communicatie team executed an OOH campaign for Havaianas where select influencers interviewed guests about summer and holidaying whilst enjoying a free ride from Zandvoort train station to Bloemendaal beach in a branded old Volkswagen minivan. To keep the experience on brand, once guests arrived at the destination, they could even enjoy a Havaianas shower after a dip in the ocean.

All interviews were filmed allowing influencers to use the content on their own social channels. Using a multi-channel approach via Instagram, Instagram TV and YouTube content reached an audience of approximately 500,000, garnered 31 pieces of coverage and a media value of nearly €36K.