Flare Communications develop strategy to celebrate the 25th anniversary of Estee Lauder’s Breast Cancer Awareness Campaign

To celebrate the 25th anniversary of Estée Lauder’s Breast Cancer Awareness Campaign, Flare Communications developed a holistic offline to online strategy to not only build brand advocacy online, but to increase awareness of self-checking and early detection. From powerful street interview videos designed to bust the breast cancer myth, to breaking a Guinness World Record with over 400 staff and volunteers, to promoting breast cancer education through their Caring Touch exhibition, the campaign drove over 10 million impressions on social media bringing further attention to the importance of breast health and the brand’s largest philanthropic endeavour.

Agency: Flare Communications
Country: Hong Kong