Flare Communications manage “Break the Rules” event for Vidal Sassoon and their latest face, K-pop sensation G-Dragon

On 9th September, Flare Communications managed a consumer event to celebrate Vidal Sassoon’s latest face Korean pop sensation, G-Dragon.

The “GD X Vidal Sassoon Break The Rules Mega Event” took place at Hong Kong’s Asia Expo where over 1,500 fans were invited to enjoy unique and interactive experiences with G-Dragon around Vidal Sassoon’s signature products. High reaching influencers from Hong Kong, China and Taiwan were specifically selected to attend the event and leverage the campaign. This inter-regional event took Weibo, Instagram and Facebook by storm with over 230 pieces of social coverage, and over 125 million impressions generated in Hong Kong alone.

Agency: Flare Communications
Country: Hong Kong