Flare Communications manage #COCOGAMECENTER for Chanel

Following the success of #COCOCAFE for Chanel in 2017, Flare introduced the Chanel global beauty initiative #COCOGAMECENTER to Hong Kong for a three week long pop-up.

The center generated buzz on social media through Flare’s best-in-class influencer strategy and social media optimization, using new content formats such as Instastories and Swipe-Up to drive engagement.

To launch the center, Flare hosted a fun-filled opening party attended by millennial celebrities and influencers alongside influencer-led product-focused social videos to sustain the campaign’s momentum.