The SERMO network’s Hong Kong partner, Flare Communications, won two Marketing Interactive MARKies awards for its work with luxury skincare brand, SK-II. For their year-round #ChangeDestiny campaign, Flare Communications won Silver awards in the “Best Idea – Public Relations” and “Best Use of Social” categories. Flare was also a finalist (Top 5) in the “Best Idea – Customer Acquisition” category – again for their work with Procter & Gamble owned brand, SK-II.
The MARKies are Marketing magazine’s annual celebration of ideas and creativity. Previously part of Marketing’s Agency of the Year program, the MARKies now standalone, awarding creativity, effectiveness and media execution, with a panel of Asia’s top creative minds to oversee the judging process.
Agency: Flare Communications
Country: Hong Kong