Black Fleece by Brooks Brothers’ open their first standalone store in Greater China
Black Fleece by Brooks Brothers’ open its first standalone store in Greater China – the brand’s fourth freestanding boutique globally.
Flare Communications managed a holistic launch campaign to introduce the environmental interpretation of the class, touch-quality and fine style of the brand’s collections. Through traditional print & digital PR, influencer marketing, grand opening and VIP networking events, Black Fleece by Brooks Brothers’ classic American styles have been highly acclaimed by Hong Kong’s media, fashion gurus and influencers – gaining extensive attention in both traditional print and on social media. Flare executed a highly successful celebrity dressing programme which saw iconic Black Fleece designs on the red carpet at major VIP events, on high-rated TV shows and at many other star-studded occasions.
Agency: Flare Communications
Country: Hong Kong