Flare launch Black Fleece by Brooks Brothers in Hong Kong

Black Fleece by Brooks Brothers’ open their first standalone store in Greater China

Black Fleece by Brooks Brothers’ open its first standalone store in Greater China – the brand’s fourth freestanding boutique globally.

Flare Communications managed a holistic launch campaign to introduce the environmental interpretation of the class, touch-quality and fine style of the brand’s collections. Through traditional print & digital PR, influencer marketing, grand opening and VIP networking events, Black Fleece by Brooks Brothers’ classic American styles have been highly acclaimed by Hong Kong’s media, fashion gurus and influencers – gaining extensive attention in both traditional print and on social media. Flare executed a highly successful celebrity dressing programme which saw iconic Black Fleece designs on the red carpet at major VIP events, on high-rated TV shows and at many other star-studded occasions.

Agency: Flare Communications
Country: Hong Kong