Headspace PR build digital hype around latest Hugo Boss fragrance, HUGO Iced, and new brand ambassador, Zac Efron

With a nationwide digital contest, Headspace PR spread the word about Hugo Boss’s latest fragrance, HUGO Iced, and introduced multi-talented actor and producer, Zac Efron, as the new brand ambassador.

Five top influencers from five of Germany’s biggest cities published a call-to-action on their social media channels over a period of three weeks. They asked their communities to vote to bring Zac Efron to their local city for a meet and greet via a dedicated voting portal. The influencer who received the most votes won.

Cologne was the winner! A spectacular event with a highly exclusive guest list of VIPs, influencers and media will take place later this summer.

Agency: Headspace PR
Country: Germany