Ever since its launch of the Mondaine/SBB Swiss Railways watch in 1986, Mondaine has been synonymous with Switzerland and, by extension, Swiss watchmaking. Its use of such iconic emblems, such as its SBB Swiss railway clock and the Helvetica® font, has meant it is inextricably linked to this Alpine country and that most Swiss of pursuits.
Now Mondaine has launched a watch that proudly references its past, while simultaneously taking a bold step into its future. The Mondaine Helvetica No 1 Smart will be its first-ever smartwatch.
Agency: Headspace PR