Headspace PR organised one of the most highly anticipated blogger events of the year – COTY’s Spring workshop. The workshop took place at a gorgeous rooftop location in Frankfurt that the team kept a surprise until the day before. Here they introduced four new COTY fragrances to 20 top German bloggers.
The day was packed with exquisite food and activities including ice cream scooping, and ambassador talks in a specially created indoor garden. The event received 100% positive feedback and the event drove 368 social posts on Instagram, Facebook and Snapchat with 10 million+ overall reach.
Agency: Headspace PR