Headspace PR takes ION-Sei to IFA Berlin
Nov · 15 · 2019

Headspace PR takes ION-Sei to IFA Berlin

One year after ION‐Sei’s successful launch in Germany, Headspace PR organised the Japanese lifestyle and oral care brand’s ‘Bathroom World’ installation at IFA 2019 in Berlin where the exhibition invited visitors to experience an Asian-inspired bathroom. An oasis of comfort and delight, it complemented the electronic toothbrush’s modern and elegant aesthetic.

Thanks to its soothing design, the stand was a welcome refuge for visitors making their way through the multitude of technology‐laden IFA displays and provided the perfect atmosphere for guests to discover the ION-Sei toothbrush’s patented ionic technology.

Press to date has achieved a reach of 4.75m and a media value of nearly €59k, with more coverage still to come!