Real-time Invisalign treatment followed online by over 200,000 subscribers
As part of its ‘smile strategy’, Me & Us appointed leading beauty blogger, Julie Lavelle, to try out an Invisalign orthodontic treatment and create a monthly diary which documented the process on her blog, Les Conseils de Julie, and social media channels. The aim of the initiative was to demonstrate the benefits and efficiency of Invisalign, the orthodontic treatment which uses a series of clear, removable teeth aligners, as an alternative to metal braces.
From the first meeting with the orthodontist, to completion of the treatment, over 200,000 people tuned in to watch Julie’s videos.
Agency: Me & Us