MOJO PR Achieves Brand First for NEXT Online
Aug · 21 · 2019

MOJO PR Achieves Brand First for NEXT Online

MOJO PR achieved a very exciting brand first for NEXT Online: they launched the clothing company’s very first regional fully integrated marketing campaign during the holy month of Ramadan to drive sales in both UAE and KSA.

As the brand did not have specific Ramadan or Eid collections, MOJO PR created a 360-marketing campaign from photo shoot production, organising a launch event through to PR and influencer marketing campaign activations.

The extensive results involved three campaign videos, a three-month partnership with three leading online platforms: HiaMag, Sayidaty and Al Jamila, and collaboration with five regional influencers to name a few.

The results speak for themselves, achieving record sales for the brand in the first two weeks of the campaign launch: a 113.8% sales increase in Saudi Arabia and 41% increase in UAE.