In September Mojo PR welcomed Tiffany & Co.’s new Design Director Francesca Amfitheatrof to Dubai for the launch of her debut Tiffany T Collection.
In line with the collection’s “unapologetically modern” aesthetic, a sleek product launch event was held for media and customers at Dubai’s RIRA Gallery. Francesca also oversaw a design competition for five participating UAE universities in which students were tasked with designing a fashion line inspired by Tiffany T. Finalists then showcased their work on the catwalk at Harper’s Bazaar World of Fashion where one lucky winner was awarded a trip to New York City for the annual Blue Book Gala event in 2015. The collection and supporting events generated widespread media interest across the Middle East with more than 100 articles published. We particularly loved the exclusive in Harper’s Bazaar Arabia which covers Francesca’s cultural exploration of the UAE (Click here to view).
Agency: Mojo PR
Country: Middle East