Negri Firman PR & Communications opens beauty department and announces new client wins

Negri Firman PR & Communications is thrilled to announce the opening of its new and anticipated beauty department in Milan, which will now represent Olfattorio, along with its prestigious beauty portfolio.

Negri Firman PR & Communications will now represent Olfattorio and many of its world renowned brand portfolio, including: Diptyque, L’Artisan Parfumeur, The Different Company, Comptoir Sud Pacifique and make-up brand, T. LeClerc. The agency will work closely with the company to implement bespoke communications strategies for each of the brands, as well as raise awareness on a local scale by managing events and press activities.

Olfattorio is dedicated to the distribution of niche, olfactory brands, which are designed to heighten the senses. In Olfattorio ‘Bar à Parfum’ stores, consumers can create bespoke perfume scents with the help of dedicated experts, as well as purchase other luxury beauty brands distributed by the group.

Agency: Negri Firman PR & Communications
Country: Italy