Nota Bene manage exclusive access interview with Benetton CEO

Nota Bene arranged for an exclusive-access media interview with Benetton’s CEO, Luciano Benetton to enhance corporate brand awareness.

Spanish press title, Fuera De Series spent a day at the brand’ headquarters, and were given exclusive access to the Benneton’s Fabrica archives, as well as the first collection from Benetton’s new artistic director Jean Charles de Castelbajac.

The day was a success, the interview appeared in Fuera De Series as the cover story, as well as a centerfold piece, reaching a total circulation of 117,941.