Nota Bene have been working alongside sportswear brand Under Armour on their brand awareness in Spain.
The Spanish agency hosted an Under Armour event, THREE FROM ANYWHERE with pro-basketball player Stephen Curry, achieving coverage across multiple Spanish media titles.
As part of their work with the brand, Nota Bene also devised a challenge centered around Under Armour’s best selling HOVR trainer. Organised in three key cities (Madrid, Barcelona & Valencia) fans and followers of the brand were challenged to find a pair of HOVR laces hidden in the city. The first to find the laces won a pair of HOVR footwear.
The team also held a Run Academy at the El Corte Ingles in Madrid, bringing consumers closer to the brand and allowing fans to test out the new HOVR footwear on the track.