NOTA BENE work with Under Armour on launch of HOVR Footwear

Nota Bene have been working alongside sportswear brand Under Armour on their brand awareness in Spain.

The Spanish agency hosted an Under Armour event, THREE FROM ANYWHERE with pro-basketball player Stephen Curry, achieving coverage across multiple Spanish media titles.

As part of their work with the brand, Nota Bene also devised a challenge centered around Under Armour’s best selling HOVR trainer. Organised in three key cities (Madrid, Barcelona & Valencia) fans and followers of the brand were challenged to find a pair of HOVR laces hidden in the city. The first to find the laces won a pair of HOVR footwear.

The team also held a Run Academy at the El Corte Ingles in Madrid, bringing consumers closer to the brand and allowing fans to test out the new HOVR footwear on the track.