Nota Bene launched a campaign for PANTENE Hair to celebrate the diversity of hair. To represent this diversity, they partnered with five brilliant female talents, chosen for their powerful personalities and amazing variety of hair textures and colours, from beautiful tight curls to stunning red tones.
The team then took the campaign one step further by embarking on the brand’s first male partnership, with singer Mario Vaquerizo. The brand ambassadors engaged in a digital campaign as well as a launch event held with Mario.
The activation has enabled PANTENE to redefine its brand identity and diversify its audience and appeal.