Recent work: Negri Firman PR & Communication, Italy
Sep · 4 · 2015

Recent work: Negri Firman PR & Communication, Italy

Managing an emerging fashion talent: Arthur Arbesser
Negri Firman has represented Arthur Arbesser since the emergence of his namesake line in February 2013. They have made a name for him in Milan, which is a particularly difficult job to do with an emerging designer with an independent label, as he’s competing with the established heavyweights. Arbesser won Vogue Italia’s “Who Is on Next” competition in 2013 and was shortlisted for this year’s coveted LVMH Prize which ignited international awareness and attention from brands all over the world. In June, Arbesser was named Creative Director of Womenswear at the iconic Italian-based brand, Iceberg. His first collection for Spring 2016, will debut at Milan Fashion Week later this month.

Negri Firman will continue its work with Arthur Arbesser, safeguarding the integrity of the brand through ongoing media and fashion show management.

Immaculate event creation and management: Marchon Market Week
Negri Firman handled the production of the evening events throughout Marchon Market Week which took place in Budapest from 29th  June to 3rd July 2015. The luxury 5* Boscolo Hotel housed the product exhibition and hosted Marchon clients and traders from all over the world by day. In the evenings, guests were invited to join Gala dinners in the most glamourous locations about town, such as the Buda Castle, where they were entertained by some of the city’s best local talents.

Launch of a new fashion film: “The Good Italian” by Caruso
This year, in place of a runway show at Milan Fashion Week, Parma-based menswear label Caruso produced a short film featuring their SS16 collection. The five-minute movie entitled “The Good Italian” promotes the Italian lifestyle and showcases what it means to be an Italian gentleman. Good Italian stars Giancarlo Giannini as the master of a small estate along the Po River that miraculously attracts a couple of lost English cyclists, who find that La Dolce Vita isn’t limited to Italy’s big cities and tourist attractions.

Negri Firman managed a global launch event and flashmob for the film which took place at their boutique in Via Gesù during fashion week and attracted over 1,200 media and consumers. The film was uploaded to YouTube and Facebook and received over 35,000 and 300,000 views on these platforms, respectively.

Watch the film here
Watch the flashmob here

Agency: Negri Firman
Country: Italy