Derelict supermarket aisles served as runways for Sebastian Professional and AUGUSTIN TEBOUL at Berlin Fashion Week 2013
Avant-garde fashion met avant-garde hair styling, as the partnership between cult labels Sebastian Professional and AUGUSTIN TEBOUL continued to inspire at Berlin Fashion Week this July. For hair fashionistas, the place to be this year was HO Berlin, a derelict supermarket from the sixties.
Sebastian Professional’s styling team created the hair designs which premiered new products: Shine Shaker and Texture Maker. The theme – Holy ME – had the AUGUSTIN TEBOUL models make their pilgrimage along lit up aisles at the supermarket fashion installation. The result: an inspired public with excellent feedback from the international media.
Agency: Headspace PR