SERMO holds third annual conference in Hong Kong

SERMO network partners gather in Hong Kong to celebrate their third annual network conference

SERMO Communications, held its third global conference in Hong Kong in May. The SERMO network’s 12 agencies met for three days at Hotel LKF & Lane Crawford’s HQ to share best practice, inspiration and international intelligence.

The focus of this year’s conference was content creation and the ever-changing social & digital landscape. SERMO agencies are taking content creation to new levels and creating new client services in the process – TCC in India has just appointed the former editor of ELLE magazine to head up their content division and R.S.V.P in Vietnam is producing its own “Best of the Best” events that bring together brands including Christian Louboutin, Audi & Tattinger for a unique luxury experience.

SERMO’s third conference reinforced how unique and valuable our global intelligence is and how much we can learn from each other for the benefit of both our agencies and our clients. To read more about what learnings came out of the conference and how SERMO agencies are reshaping their businesses to harness the power of new developments, watch this space for our end of year report.