The Production and Global teams at TALK.GLOBAL joined forces on the global launch event for HUGO Man, announcing Liam Payne as the fragrance’s new ambassador. Held in Berlin during Fashion Week, the teams organised a special performance by none other than Liam himself, attended by famous faces and the brand’s first influencer ‘Tribe’ – 15 HUGO Man talents from five markets around the world.
TALK.GLOBAL conceptualised and organised an immersive content creation day for the HUGO Tribe, inspired by the spirit of HUGO and held on the rooftop of Berlin venue the Weekend Club. The experience included a dance workshop with choreographer Jouana Samia and a cocktail making workshop to create three bespoke cocktails, inspired by the fragrance’s notes.
Social coverage published to date has garnered more than 39.7M impressions and 115K engagements, with more coverage due to land between now and November 2019.