All communication is locally nuanced, and PR is perhaps the most nuanced of all disciplines. Founded in 2009, SERMO is a global network of independent communications agencies, built on the belief you need to have established roots within a market in order to truly understand its local culture. Therefore, each of our partners are owner-managed and locally founded agencies. It is a network based on relationships and shared values rather than ownership. So, whilst we don’t share P&Ls or parent companies, we do share values, friendships and attitudes. We also share a considerable number of clients. You’ll also see that we havetwoM&C Saatchi partners in our network. Along with M&C SAATCHI TALK, they are part of the wider M&C Saatchi Group network – another valuable connection that empowers SERMO and what we do.
Our Philosophy
One of our core values is generosity and this plays out in our sharing of local insights, knowledge and intel amongst our partners. It expands our knowledge and empowers our teams’ work, adding value for our clients and enriching our thinking.
